Positive Experiences Are More Powerful Motivators of WOM Than Are

question 67

True/False

Positive experiences are more powerful motivators of WOM than are negative experiences.

Identify examples and key assumptions of globalization, glocalization, and deterritorialization.

Analyze the impact of globalization, glocalization, and deterritorialization on cultures and markets.

Understand the role of global brands in different cultural frameworks (globalization, glocalization, deterritorialization).

Examine the benefits and challenges of global brands, including economies of scale and brand morphing.