You Are a Marketing Manager and Want to Use the Power

question 15

Essay

You are a marketing manager and want to use the power of reference groups to influence consumers. Reference group influence can take three forms. Name and describe each, and explain how you could use each type of influence in an advertisement.

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Definitions:

Ethical

Pertaining to or dealing with morals, the principles of morality concerning right and wrong behavior.

Persuasive Message

Communication intended to influence the attitudes, beliefs, or behaviors of others through reasoned argument.

Supporting Details

Information or evidence provided to explain, clarify, or justify the main points or ideas.

Cause-and-Effect Relationships

Cause-and-effect relationships describe the principle that an action or event (cause) will produce a certain response or outcome (effect) in a predictable manner.