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John Is an Older, Retired Japanese American

question 42

Multiple Choice

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?


Definitions:

Proximity

The state of being close or near in space, time, or relationship.

Top-down Processing

A cognitive process that starts with the analysis of high-level information before processing more detailed, sensory data.

Opponent-process Model

A psychological and neurological model that describes how contrasting emotions are regulated and balanced in the brain.

Bottom-up Processing

A cognitive approach where perception begins with stimuli originating in the environment, influencing our understanding from the basic sensory input toward more complex processing.

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