Which Term Is Used to Refer to the Application of Marketing

question 23

Multiple Choice

Which term is used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity?

• A) cause marketing
• B) social marketing
• C) personal marketing
• D) A and B
• E) A, B, and C

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Definitions:

Operating Activities

Activities that are directly related to the primary revenue-generating operations of a business.

Net Cash

The difference between a company’s total cash inflows and outflows within a given period, reflecting the company's liquidity position.

Financing Activities

Transactions and events where a company generates or pays back capital, including issuing shares or debt and dividend payments.

Balance Sheet

A financial statement that presents a company’s financial position at a specific point in time, detailing assets, liabilities, and shareholders' equity.