Carl Likes to Support Marketers That Support Causes or Charities

question 81

Multiple Choice

Carl likes to support marketers that support causes or charities that are important to him. However, he is concerned about a marketer's motive behind cause-related marketing programs and uses good judgment on which ones to support. Carl is best described as belonging to which group of consumers?

• A) Skeptic
• B) Balancer
• C) Attribution-oriented
• D) Socially concerned
• E) Apathetic

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Definitions:

Marginal Cost

The hike in expense for producing another unit of a product or service.

Marginal Revenue

The extra revenue a company earns by selling an additional unit of a product or service.

Output Level

The quantity of goods or services produced by a business, industry, or economy at a given time.