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Lakeisha is an architect, and her husband, Timothy, is an engineer. Both are in their early 30s. They represent a growing percentage of the workforce along with others who generate new ideas and technologies for a living or engage in complex problem solving. Lakeisha and Timothy are part of the _____.
Organizational Buyers
Entities such as businesses, governments, and institutions that purchase goods and services for organizational purposes.
Not-for-Profit Organizations
Organizations that operate for purposes other than making a profit, typically focusing on social, educational, charitable, or cultural objectives.
Institutional Buyers
Organizations or entities such as schools, hospitals, and governments that purchase goods or services in large quantities, often at negotiated prices.
Reseller Firm
A business that purchases products from manufacturers, wholesalers, or distributors and then sells them to the public or to other businesses.
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