Heather and Jeff Live on a Farm in Iowa with Their

question 2

Multiple Choice

Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the environment because of the high cost of heating their home in winter. Which environmental activism segment best describes Heather and her family?

• A) Frugal Earth Mothers
• B) Green Naives
• C) Eco-Chic
• D) Proud Traditionalists
• E) Eco-Villains

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Definitions:

Zero

A numerical value representing the absence of any quantity or magnitude.

Expert Validity

Validity as judged by relevant experts.

Face Validity

A question or measure that appears to capture the concept it is intended to capture. See also expert validity and panel validity.

Likert-Type Scales

A response scale used in surveys to gather information on a participant's level of agreement or preferences towards a statement.