Unilever Is Highly Successful in Marketing Its Laundry Products Outside

question 99

Multiple Choice

Unilever is highly successful in marketing its laundry products outside of the United States. Which factors do they use to adapt within and across countries where they do business?

• A) cultural homogeneity
• B) ethical implications
• C) affordability
• D) infrastructure
• E) all of the above

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Definitions:

Break-Even Point

The point at which total costs and total revenue are equal, resulting in no net gain or loss.

Variable Cost

A cost that changes in proportion to the level of output or activity.

Variable Costs

Costs that vary directly with the level of production or output, such as materials and labor.

Contribution Margin

The selling price per unit, minus the variable cost per unit, used to determine the profitability of products or services.