Explain the Concept of Culture, and Discuss Why Is It

question 40

Essay

Explain the concept of culture, and discuss why is it important to study for understanding consumer behavior.

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Definitions:

Operant Conditioning

A pedagogical method where the adjustment of behavior intensity is conducted through consequence management.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Negative Reinforcement

Negative reinforcement is a behavioral psychology concept where the removal of an unfavorable stimulus strengthens a particular desired behavior.

Law of Effect

A principle stating that behaviors followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely.