_____ Is the Application of Marketing Strategies and Tactics to Alter

question 20

Multiple Choice

_____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.

• A) Social marketing
• B) Consumer behavior
• C) Regulation
• D) Proactive marketing
• E) Ethical marketing

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Definitions:

Systematic View

An approach that involves a structured, methodical analysis of a problem, situation, or system.

Events

Occurrences or happenings, often of significance, that are scheduled or observed.

Situations

Sets of conditions or circumstances at a certain time and place.

Interactions

The processes or actions taken wherein two or more entities or variables affect or influence each other.