Which of the Following Is Used by Firms to Influence

question 42

Multiple Choice

Which of the following is used by firms to influence consumers?

• A) ads
• B) packages
• C) store environments
• D) sales pitches
• E) all of the above

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Definitions:

Visual Imagery

The process of forming mental images or visual representations, often used in memory and creative processes.

Encoding

The initial process of converting information into a form that can be stored in memory, often involving attention and understanding.

Phonemic Encoding

The process of converting verbal input into a sequence of sounds or phonemes to be stored in memory.

Visual Imagery

The mental representation and visualization of objects, scenes, or events without their direct input to the senses.