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Tracking Consumers' Online Activity and Delivering Specific Banner Ads Based

question 78

Multiple Choice

Tracking consumers' online activity and delivering specific banner ads based on that activity is known as _____.


Definitions:

Opportunity Cost

The cost of forgoing the next best alternative when a choice is made, representing the benefits one misses out on.

Comparative Advantage

The ability of an individual or entity to produce a good or service at a lower opportunity cost than others.

Absolute Advantage

The ability of a country, individual, or group to produce a good or service more efficiently than another entity, using fewer resources.

Car Wash

A facility used to clean the exterior and, sometimes, the interior of motor vehicles.

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