Tacoda Systems Tracks Consumers' Online Activity and Delivers Specific Banners

question 66

Multiple Choice

Tacoda Systems tracks consumers' online activity and delivers specific banners based on that activity. This tracking and ad delivery system has been installed on almost 3,000 websites, and advertisers pay on a pay-for-performance basis, which means that advertisers pay Tacoda Systems only when a consumer clicks on their ad. The tracking of online activity and delivery of ads based on that activity is called _____.

• A) click-throughs
• B) behavioral targeting
• C) spamming
• D) blogging
• E) cookie targeting

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Definitions:

Positive Reinforcement

A technique in behavior modification that involves providing a reward following a desired behavior to increase the likelihood of its recurrence.

Disruptive Behaviour

Actions that disturb or interrupt normal processes, events, or activities, often marked by aggression or defiance.

Criticize

To express disapproval of someone or something based on perceived faults or mistakes.

Resistance To Extinction

The persistence of a learned behavior even after reinforcement is no longer presented, often observed in conditioning studies.