Carlos Is Attempting to Segment the Market for His Company's

question 49

Multiple Choice

Carlos is attempting to segment the market for his company's products. Where should he begin?

• A) set objectives
• B) identify product-related need sets
• C) group customers with similar need sets
• D) describe each group
• E) select an attractive segment(s) to serve

---

Definitions:

LIFO Inventory Method

Last In, First Out, an inventory valuation method where the goods purchased last are the first to be sold.

Gross Profit

The difference between revenue and the cost of goods sold before deducting overheads, payroll, taxation, and interest payments.

Cost of Goods Available for Sale

The total cost of merchandise that a company can sell during a certain period, including both the cost of goods purchased and the cost of goods manufactured.

Cash Flows

A financial statement segment that shows how changes in balance sheet accounts and income affect cash and cash equivalents, categorizing flows into operating, investing, and financing activities.