What Is the First Step in the Consumer Decision Process

question 33

Multiple Choice

What is the first step in the consumer decision process?

• A) problem recognition
• B) budget setting
• C) information search
• D) outlet selection
• E) alternative evaluation and selection

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Definitions:

Kilos

A metric unit of measure for mass, equivalent to one thousand grams or approximately 2.20462 pounds.

Cash Account

An account that records all cash transactions, including cash receipts and cash payments, within a business.

Raw Materials Inventory

The total cost of all raw materials that are yet to be used in the production process.

Standard Costs

The preset costs for delivering a product or service under normal conditions.