Karen Was at the Checkout at the Grocery Store and Remembered

question 12

Multiple Choice

Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration?

• A) primary decision
• B) top-of-mind decision
• C) low-involvement decision
• D) automatic decision
• E) self-related decision

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Definitions:

Appealed

To appeal means to request a higher court to review and change the outcome of a decision made by a lower court.

Reinvest Profits

The practice of using profits generated by a business to invest back into the business to promote growth and development.

Arbitration

A method of dispute resolution in which a neutral third party makes a binding decision after considering the evidence and arguments.