Tracking Consumers' Online Activity and Sending Them Specific Banner Ads

question 53

True/False

Tracking consumers' online activity and sending them specific banner ads based on that activity is known as behavioral targeting.

---

Definitions:

Heuristic

A simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than an algorithm.

Tools

Devices or implements used to carry out a function or perform a task, often making jobs easier or possible.

Heuristics

Mental shortcuts or "rules of thumb" that simplify decision making by reducing the amount of information processed.

Algorithms

Precise rules or procedures that are systematically followed to produce a specific outcome or to solve a problem.