As Part of Developing Your Company's Marketing Strategy, You Are

question 37

Multiple Choice

As part of developing your company's marketing strategy, you are tasked with analyzing the new-product capabilities, channel strength, advertising abilities, service capabilities, marketing research abilities, and market and consumer knowledge. Which aspect of your company's capabilities are you assessing?

• A) financial strength
• B) marketing skills
• C) general managerial skills
• D) production capabilities
• E) reputation

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