Teresa Is Trying to Understand Her Customers Better

question 10

Multiple Choice

Teresa is trying to understand her customers better. She is examining the external influences that shape her customers' self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine?

• A) motives
• B) personality
• C) perception
• D) attitudes
• E) culture

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Predictive

Relating to the ability to forecast future events, trends, or behaviors based on current or past data.

Correlation Scores

Numerical measures that indicate the extent to which two variables fluctuate together.

0 And 1

The binary numbers used in digital computing and binary code, representing the off and on states, respectively.