Karen Was at the Checkout at the Grocery Store and Remembered

question 12

Multiple Choice

Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration?

• A) primary decision
• B) top-of-mind decision
• C) low-involvement decision
• D) automatic decision
• E) self-related decision

---

Definitions:

Microbial Species

Categories of microorganisms, such as bacteria, archaea, and fungi, defined by specific genetic characteristics.

Ecological Speciation

Ecological speciation is the evolution of reproductive barriers between populations by adaptation to different environments or ecological niches.

Drosophila Melanogaster

A species of small fruit fly that is extensively used as a model organism in genetic research.

Hybridization Studies

Research focused on crossing different species or genetic lines to study inheritance patterns, gene function, or the development of new traits.