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The Combined Information Presented on This Type of Database Can

question 60

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The combined information presented on this type of database can be used to change the whole merchandising strategy of a store.


Definitions:

SIDE

The Social Identity model of Deindividuation Effects; a theory explaining how group identity and anonymity can influence behaviors in group settings.

Optimal Distinctiveness

People strive to achieve a balance between conflicting motives for inclusiveness and separateness, expressed in groups as a balance between intragroup differentiation and intragroup homogenisation.

Social Mobility

The ability for individuals or families to move up or down the socioeconomic ladder within a society.

Metacontrast Principle

A phenomenon in social identity and group behavior, where contrast between in-group and out-group members is maximized in the perceivers' mind.

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