Successful Brand-Leverage Attempts Require

question 51

Multiple Choice

Successful brand-leverage attempts require:

• A) that the original brand has a sophisticated brand image.
• B) that the new product fits the original product as either a complement, a substitute, produced using the same skills as the original, and/or sharing a key image component with the original.
• C) that the new product fits the original product as a complement.
• D) all of the given answers.

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