Which Theory Is Used to Explain and Hypothesise That the Core

question 18

Multiple Choice

Which theory is used to explain and hypothesise that the core reason for decline in the impact of television advertising is adjustment to the level and type of stimuli to which we are accustomed?

• A) selective retention theory
• B) selective perception theory
• C) adaptation level theory
• D) adaptation overload theory

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Definitions:

Infant-Directed Speech

A special, modified way of speaking adults use when talking to babies, characterized by higher pitch, slower rate, and exaggerated intonation, thought to aid language learning.

Pragmatics

The aspect of language involving the practical use of speech and communication in context, including tone, social cues, and conversation skills.

Contrast Assumption

The idea that people make judgments about an event or situation by comparing it to something else, rather than evaluating it in isolation.

Spontaneously

Occurring without apparent external cause or planning, often referring to actions, reactions, or events that are unexpected or unplanned.