In Order to Reduce Post-Purchase Dissonance and Increase Customer Satisfaction

question 16

Multiple Choice

In order to reduce post-purchase dissonance and increase customer satisfaction, marketers can:

• A) encourage extensive pre-purchase alternative evaluation.
• B) encourage the use of a compensatory decision rule.
• C) provide post-purchase messages confirming the wisdom of the purchase.
• D) encourage the use of a conjunctive decision rule.

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Definitions:

Complete Bone Fracture

A type of bone break where the bone is broken all the way through, with the bone ends often separated from each other.

Estrogen Replacement Therapy

A treatment used to alleviate symptoms of menopause by supplementing the body's natural estrogen levels.

Osteoporosis

A medical condition where bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes or deficiency of calcium or vitamin D.

Chondroitin Sulfate

A chemical that is found in the human body and is essential for the maintenance and repair of joint cartilage.