Which of the Following Is True About Double Jeopardy

question 21

Multiple Choice

Which of the following is true about double jeopardy?

• A) It means that the dominant brands in a category have higher market shares but lower loyalty than less popular brands.
• B) To overcome it, smaller brands should strengthen loyalty among existing customers.
• C) It means that the dominant brands in a category have lower market shares but higher loyalty than less popular brands.
• D) None of the given answers are correct.