Repeat Purchase Behaviour Is Frequently Referred to As

question 46

Multiple Choice

Repeat purchase behaviour is frequently referred to as:

• A) brand loyalty.
• B) relationship marketing.
• C) customer satisfaction.
• D) customer retention.

---

Definitions:

Knowledge Management System

A technology-based system designed to capture, organize, and share knowledge within an organization to improve efficiency and retain intellectual capital.

Primary Audience

The main group of people that a communication, product, or service is specifically designed to reach.

Journalistic Approach

A method of inquiry and storytelling that seeks to inform the public by gathering, assessing, and presenting news and information.

Business Messages

Communication that occurs within or from a business, encompassing a variety of formats and purposes, from emails to reports.