For a Target Market Using an Outlet First, Brand Second

question 29

Multiple Choice

For a target market using an outlet first, brand second decision sequence, a manufacturer should:

• A) develop point-of-purchase displays.
• B) use more exclusive distribution.
• C) implement programs targeted at retail sales personnel.
• D) develop point-of-purchase displays and implement programs targeted at retail sales personnel.

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Definitions:

Ebonics

A term that refers to the linguistic patterns, grammar, and vocabulary associated with African American Vernacular English (AAVE).

Cryonics

Cryonics is the low-temperature freezing and storage of a human corpse or severed head, with the speculative hope that resurrection may be possible in the future.

First Nations

refers to indigenous peoples in Canada who are not Inuit or Métis, often recognized as the original inhabitants of the land.

Hispanic

A term used to describe people, cultures, or countries related to the Spanish language, Hispanic America, Spain, and Spanish heritage or origin.