For a Target Market Using a Brand First, Outlet Second

question 18

Multiple Choice

For a target market using a brand first, outlet second decision sequence, a retailer should:

• A) have price specials on brands.
• B) use image advertising.
• C) stock many brands and/or key brands.
• D) have price specials on brands and stock many brands and/or key brands.

---

Definitions:

Net Income

The total profit of a company after all expenses and taxes have been subtracted from revenue.

Tax Account

An account designated for the accumulation and payment of taxes owed by an individual or organization.

Net Working Capital

The gap between a firm's present assets and liabilities, showcasing its immediate fiscal stability and the effectiveness of its operations.