Purchases That Are Made as a Result of the Consumer

question 21

Multiple Choice

Purchases that are made as a result of the consumer seeing a product, which acts as a reminder that they need it, are called:

• A) impulse purchases.
• B) reminder purchases.
• C) planned purchases.
• D) none of the given answers.

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Definitions:

Rich Media

Advanced interactive digital advertising media that can include video, audio, and other elements that encourage viewers to engage and interact.

Geographic Segmentation

The division of a market into segments based on geographical regions, such as countries, states, or cities, to target marketing efforts effectively.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.

Psychographics

The analysis of consumer lifestyles to create a detailed profile, helping marketers tailor their strategies.