Weber's Law Indicates That

question 19

Multiple Choice

Weber's law indicates that:

• A) marketers of grocery items must use unit prices.
• B) the higher the level of an attribute, the more that attribute must be changed to achieve a just-noticeable difference.
• C) package changes should be done slowly.
• D) None of the given answers are correct.

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Definitions:

Dispositional Attribution

The tendency to attribute someone's behavior to their personality or character rather than to external factors.

Situational Attribution

The process of attributing behavior to external factors, such as the environment or the situation one is in.

Central Route Persuasion

Occurs when interested people focus on the arguments and respond with favorable thoughts.

Peripheral Route Persuasion

Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.