A Surrogate Indicator Is

question 26

Multiple Choice

A surrogate indicator is:

• A) the most important attribute in a purchase decision.
• B) an attribute that a consumer cannot judge directly.
• C) an attribute of the product that is not used in a consumer decision.
• D) none of the given answers.

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Definitions:

Physical Appearance

The outward look of individuals, including features such as body shape, facial characteristics, and dress, which can influence social perceptions.

Masculine Traits

Characteristics culturally defined as typical or appropriate for men, often associated with strength, assertiveness, and competitiveness.

Baby-Faced Features

Physical traits typically associated with infants, like large eyes and a small nose, which can influence perceptions of innocence and trustworthiness.

Unique Faces

Refers to facial features or structures that markedly distinguish one individual from another, often considered in studies of recognition and perception.