What Does Blind Testing Enable Marketers to Do

question 10

Multiple Choice

What does blind testing enable marketers to do?

• A) launch new products unknown to consumers
• B) measure the opinions of blind consumers and their liking for certain attributes
• C) evaluate the functional characteristics of a product and determine whether a just-noticeable difference over a specific competitor has been gained
• D) None of the given answers are correct.

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Definitions:

Obsession

A persistent and intrusive thought or interest that occupies one's mind to an excessive or unreasonable degree.

Cleanliness And Contamination

Concerns with maintaining hygiene and avoiding substances or situations that are deemed unclean or polluting.

Obsessions

Persistent, unwanted thoughts, urges, or images that cause significant anxiety or distress.

Uncontrollably Intrude

To enter or encroach upon a situation or space without invitation or ability to control the action.