All of the Brands That a Consumer Can Think of When

question 38

Multiple Choice

All of the brands that a consumer can think of when faced with a particular problem are known as the:

• A) awareness set.
• B) decision set.
• C) evoked set.
• D) inert set.

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Definitions:

Portfolio Performance

The assessment of how an investment portfolio has done in terms of returns for the risk taken, often compared against benchmarks or goals.

Treynor-Black Model

A special case of the Markowitz model of efficient diversification, derived by assuming returns are generated by the index model.

Residual Variance

The variance of the error terms in a regression model, representing the amount of variation that cannot be explained by the model's inputs.

Alpha/Beta

Measures in finance; Alpha represents the strategy's returns above the benchmark, whereas Beta indicates the volatility relative to the market.