Consumer Characteristics That Are Associated with a High Level of External

question 22

Multiple Choice

Consumer characteristics that are associated with a high level of external search include all of the following except:

• A) limited experience with the product category.
• B) a high level of product involvement.
• C) an 'early' stage in the household life cycle.
• D) All of the given answers are associated with a high level of external search.

---

Definitions:

Primary Odor

A basic scent that is recognized universally by the olfactory system and is a fundamental component of odor perception.

Olfactory Epithelium

A specialized epithelial tissue inside the nasal cavity involved in the sense of smell, containing olfactory receptor neurons.

Mitral Cells

Neurons located in the olfactory bulb that act as primary processors of olfactory information.

Acetylcholine

A neurotransmitter involved in the transmission of nerve impulses in the central and peripheral nervous systems, particularly in the stimulation of muscle movement.