A Disrupt Strategy

question 41

Multiple Choice

A disrupt strategy:

• A) is used by marketers when the brand they are promoting is not part of the evoked set and the target market engages in habitual decision making and the first task of this strategy is to disrupt the existing decision pattern.
• B) is marketing communications, such as comparative advertising, that are used to disrupt the decision-making behaviour of the consumer.
• C) is used in high-involvement situations where the consumers may display high brand loyalty to a product.
• D) is used in complex decision situations where consumers exhibit habitual purchase behaviour.

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Definitions:

Net Operating Income

The total profit of a company after operating expenses are subtracted from operating revenues, but before taxes and interest are deducted.

Single Product

A business model or accounting scenario where a company produces or sells only one type of product, simplifying inventory, production, and costing processes.

Segment Margin

The amount of profit or loss generated by a particular segment of a business, after deducting direct expenses attributable to that segment.

Segmented Income Statement

An income statement that breaks down revenues, expenses, and profitability by segments, such as product line, service line, or geographical region.