All of the Brands That a Consumer Is Aware of but Is

question 49

Multiple Choice

All of the brands that a consumer is aware of but is indifferent toward are known as the:

• A) inept set.
• B) so what set.
• C) evoked set.
• D) inert set.

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Definitions:

Foot-In-The-Door

A persuasion technique where a small request is initially made to get someone to agree to a larger request later.

Situational Attribution

The process of explaining an individual's behavior based on external events or situations, rather than on internal personality traits.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining someone else's behavior.

Observed Behavior

Refers to actions or reactions of individuals in response to external or internal stimuli, as noted by others or oneself.