The Inert Set Is

question 16

Multiple Choice

The inert set is:

• A) all those brands a consumer would consider for the solution of a problem.
• B) all those brands for which a consumer is aware of as the solution for a problem.
• C) all those brands a consumer would not consider for the solution of a problem.
• D) all those brands of which a consumer is aware but is indifferent toward.

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Definitions:

Ultimate Consumers

End-users of a product or service who purchase it for personal, family, or household use, rather than for business purposes.

Odd-even Pricing

A pricing strategy that sets prices just below a round number to create a perception of value, e.g., pricing an item at $19.99 instead of $20.

Demand-oriented

Refers to pricing strategies that are based on the consumer's demand for a product or service.

Prestige Pricing

A pricing strategy where goods are priced higher than their objective market value to give them an appearance of luxury and quality.