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What Implications May a Brand's Changed Status from 'Not in Evoked

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Essay

What implications may a brand's changed status from 'not in evoked set' to 'in evoked set' have for the type(s) of organisational strategy/ies to best market the brand?


Definitions:

Equity Finance

A method of raising capital through the sale of shares in a company, giving shareholders ownership interests.

Bond Owners

Individuals or entities that hold the debt securities issued by corporations or governments, earning interest over time.

Equity Finance

The method of raising capital through the sale of shares in a company, giving shareholders ownership interests.

Bonds

Fixed income investments where an investor loans money to an entity (corporate or governmental) that borrows the funds for a defined period at a fixed interest rate.

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