Surveys and Focus Groups May Be Used to Measure

question 37

Multiple Choice

Surveys and focus groups may be used to measure:

• A) problem recognition.
• B) observed behaviour.
• C) objective assessments of consumer behaviour.
• D) problem recognition, observed behaviour and objective assessments of consumer behaviour.

---

Definitions:

European Diseases

Infectious diseases introduced to new regions (especially the Americas) by European explorers and colonizers that led to significant Indigenous population declines.

Columbian Exchange

The transatlantic flow of goods and people that began with Columbus’s voyages in 1492.

Transatlantic Flow

The movement of people, goods, information, and culture across the Atlantic Ocean, significantly shaping societies on both sides of the ocean.

Christopher Columbus

An Italian explorer who completed four voyages across the Atlantic Ocean, opening the way for European exploration and colonization of the Americas.