When a Consumer Is So Loyal to a Particular Brand

question 33

Multiple Choice

When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:

• A) should look closely at the communications situation.
• B) must consider the usage situation.
• C) can redefine the consumer's task definition through advertising.
• D) can ignore the situational influences.

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Definitions:

Fiduciary Duty

An obligation to act in the best interest of another party, typically in matters of finance or trust management.

Conflict Of Interest

A situation where an individual's or entity's personal interests could improperly influence the performance of their official duties and responsibilities.

Breach Of Fiduciary Duty

The failure to act in the best interest of another party, whom one owes a duty of trust and confidence.

Business Opportunity

An economic idea or investment that has potential for profit or provides an avenue for a successful venture.