A Major Problem with Multi-Item Indexes Compared to Single-Item Indexes

question 35

Multiple Choice

A major problem with multi-item indexes compared to single-item indexes is:

• A) the difficulty of computing the individual scores.
• B) overall status may mask useful associations between individual status dimensions and the consumption process for particular products.
• C) there are no major problems as the multi-item index is generally superior to the single-item index.
• D) multi-item indexes are not as accurate as single-item indexes in predicting an individual's overall community standing.

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Definitions:

Unconscious Fixations

Deeply held impulses or patterns of thought rooted in one's subconscious mind, influencing behavior or attitudes.

Unresolved Conflicts

Issues or disagreements that have not been successfully addressed, leading to ongoing tension or distress.

Sigmund Freud

An Austrian neurologist known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

B. F. Skinner

An influential American psychologist known for developing the theory of behaviorism and for his work on operant conditioning.