The Use of Social Class as an Explanatory Consumer Behaviour

question 5

Multiple Choice

The use of social class as an explanatory consumer behaviour variable has been heavily influenced by two studies, both of which have developed a multiple-item index to measure social class. These studies are called:

• A) Hollingshead Index of Social Position and Warner Bros. Index of Status Characteristics.
• B) Hollingshead Index of Social Position and Harris's Index of Status Characteristics.
• C) Hollingshead Index of Social Position and Warner's Index of Status Characteristics.
• D) none of the given answers.

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Definitions:

Negotiable Instrument

A document in writing that confirms the payout of a designated amount of money, whether immediately upon demand or at a specific time, with the name of the person paying listed on it.

Negotiable Instrument

A document guaranteeing the payment of a specific amount of money, either on demand or at a set time, with the payer named or to the bearer.

Uniform Commercial Code

A comprehensive set of laws governing all commercial transactions in the United States, intended to standardize and simplify the law relating to business and commerce across states.

Commercial Paper

Short-term, unsecured promissory notes issued by companies to finance their operations, often with maturities of less than 270 days.