According to Your Text, Which Are Some of the Issues

question 57

Multiple Choice

According to your text, which are some of the issues and assumptions marketers face in using social class?

• A) Marketers tend to assume that all consumers desire upward social mobility.
• B) Marketers tend to assume all consumers want to emulate the behaviours and consumption patterns of those above them in the social-class system.
• C) Marketers tend to assume consumers always want to be exposed to advertising.
• D) Marketers tend to assume that all consumers desire upward social mobility and that all consumers want to emulate the behaviours and consumption patterns of those above them in the social-class system.

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Definitions:

Wage Base Limits

The maximum amount of income that is subject to social security or other payroll taxes within a tax year.

Payroll Tax Expense

The employer’s expense associated with the employment taxes (Social Security, Medicare, and unemployment taxes) on the wages paid to employees.

Federal Unemployment Taxes

Taxes paid by employers based on employee wages/salaries to fund unemployment compensation to workers who have lost their jobs.

Medical Insurance

Health care insurance for which premiums may be paid through a deduction from an employee’s paycheck.