A Weak Source Within an Online Community

question 24

Multiple Choice

A weak source within an online community:

• A) can be influential in driving product purchase.
• B) is never as influential as a strong source.
• C) can be persuasive in driving product adoption depending on the stage of the product life cycle.
• D) None of the given answers are correct.

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Definitions:

Emotional Intelligence

The ability to identify your own and other people’s emotions accurately, express your emotions clearly, and regulate emotions in yourself and others.

Own Emotions

The personal experience and awareness of one's own feelings.

Componential Intelligence

A facet of Robert Sternberg's Triarchic Theory of Intelligence that involves analytical problem-solving abilities, including the capacity to evaluate, analyze, and solve abstract problems.

Cognitive Dissonance

A state of tension that occurs when a person simultaneously holds two cognitions that are psychologically inconsistent or when a person’s belief is incongruent with his or her behavior.