Diffusion Enhancement Strategies Refer To

question 36

Multiple Choice

Diffusion enhancement strategies refer to:

• A) marketing mix variables manipulated to overcome potential resistance to an innovation.
• B) the use of very heavy introductory marketing efforts.
• C) the steps a consumer uses to evaluate a new product.
• D) making a new product seem familiar.

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Definitions:

Comparative Advantage

The ability of a party to produce a particular good or service at a lower marginal cost than others.

Steel

An alloy of iron and carbon, and sometimes other elements, used as a primary material in buildings, infrastructure, tools, ships, automobiles, machines, appliances, and weapons.

Automobiles

Motor vehicles designed and manufactured to transport individuals or small groups of people.

Oranges

A citrus fruit known for its juicy segments and sweet to slightly sour taste, often consumed fresh or squeezed for juice.