Online Word-Of-Mouth Communication

question 38

Multiple Choice

Online word-of-mouth communication:

• A) differs from traditional word-of-mouth communication in terms of costs.
• B) differs from traditional word-of-mouth communication in terms of content.
• C) is less useful to marketers than traditional word-of-mouth communication.
• D) None of the given answers are correct.

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Definitions:

Key Elements

Fundamental components or factors that are essential for the success or functioning of something.

LA Galaxy

A professional soccer team based in the Los Angeles metropolitan area, competing in Major League Soccer (MLS).

Marketing Program

A structured plan that outlines the marketing strategies, tactics, and activities for promoting a product or service.

Promotion

A marketing strategy involving the publicizing of a product, service, or brand to attract interest, engagement, and sales.