Factors Affecting the Spread of Innovations Include

question 19

Multiple Choice

Factors affecting the spread of innovations include:

• A) marketing effort, fulfilment of felt need and compatibility.
• B) type of group, complexity and consumer roles.
• C) relative advantage, purchase involvement and type of decision.
• D) all of the given answers.

---

Definitions:

Consignor

An entity or person that sends goods to another, the consignee, who agrees to sell those goods on behalf of the consignor.