If Relative Advantage Is Low, a Suitable Diffusion-Enhancement Strategy Would

question 44

Multiple Choice

If relative advantage is low, a suitable diffusion-enhancement strategy would be:

• A) to use a skilled salesforce.
• B) to redesign the product.
• C) to give free samples to early adopters.
• D) all of the given answers.

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Definitions:

Obligated

Required to do something based on legal or moral duties.

Right To Buy

A legal provision giving tenants the opportunity to purchase the home they are renting, often at a discount.

Real Option

A choice made available to managers regarding investment opportunities, considering the flexibility to adapt to market changes.

Call

A contract that grants the holder the ability, though not the requirement, to purchase a certain quantity of an underlying asset at a predetermined price before a specified deadline.