Which of the Following Is True of Households Characterised by Same-Sex

question 48

Multiple Choice

Which of the following is true of households characterised by same-sex couples?

• A) Not much is known (from research) about their purchase decisions.
• B) Their decision making is usually dominated by one of the partners.
• C) They tend to decide individually depending on product category.
• D) All of the given answers are correct.

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Definitions:

Two-Factor Theory

A psychological theory proposing that emotions are based on physiological arousal and cognitive interpretation of that arousal.

Negative Reinforcer

An unpleasant stimulus that, when removed after a response, increases the likelihood of that response occurring in the future.

Classically Conditioned

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.