Ethnicity Forms the Basis of a Population Segment

question 47

Multiple Choice

Ethnicity forms the basis of a population segment:

• A) only when members of an ethnic group can be identified.
• B) to the extent that their behaviour can be projected to the larger culture of which they are a part.
• C) whenever there are consumers of different ethnicities that buy the same product.
• D) only when members of that group identify with it and base some of their behaviours on its norms.

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Definitions:

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